Lauren Hyde | ‘Head On’ Audience Analysis
The Age range ‘Head On’ s target market falls into is anyone from 12-24.
Our target gender is both male and female.
The Education level is irrelevant as we are targeting all athletes. However, the other target audience away from the athlete themselves is school systems from 8th grade athletics on.
There is no income levels associated with our target market.
‘Head On’ targets all races, ethnicity, religion, sexual orientation etc. if they are athletes above the age of 12.
The audience will be hooked by the alternate reality they get to experience through the character they choose. The realistic and idealistic nature of the dialog will entice the users to continue and see where he can get to in his career. Once he gets hurt, the athlete will continue to be engaged through the new, dramatic nature of the game.
The game satisfies the need – serious need – for young athletes to be properly educated on the dangers of concussions. Athletes sometimes take sitting out of games, practice, classes etc. as being ‘a baby’ and do not understand that it could ruin an athletic career, a brain or a life if treated improperly.
Game: 1010 (APP)
The instructions to play are missing. Additionally, there are not hints. The objective is relatively easy to figure out so that game can get away without giving any instructions or hints.
Tour: Apply > Visit UT > Choose year > Online Calendar > Step by step instructions how to sign up for a tour. It offers monthly calendars with daily activities for every grade. [Very easy]
Library: Tools > Library > Search … also under Academics > Library [Very easy]
Food: Campus life > Dining > Hours [Very easy]
Costal Carolina Website:
Tour: Admissions > Visit campus > Many options .. Visit or tour, transfer events, tips for your visit etc.. [This was not hard to find, options were all available and in good order to bring you where you wanted to be]
Library: Search Bar > School Library > Select first option (Library Website) > Research which gives you options to > Books, Articles & More [This was not hard to find, options were all available and in good order to bring you where you wanted to be]
Food: Search ‘Dining’ > CCU Food Crew > Click Eat Well > Choose option Monthly Menus [This was not hard to find, options were all available and in good order to bring you where you wanted to be]
Tour: Admissions > Student Guided tours on the right hand side > Register for a visit > Individual OR Special Group Visit [Very easy]
Library: Library Tab > Search … [Too easy]
Food: On Campus tab > Dining Services > Options for hours, regular hours and special hours (currently showing Easter Hours) [You just have to know to go to the On Campus tab and then the rest is very easy]
The user will chose one of the many famous fashion designers to act as them. They will go through a series of levels (level 1- shoes level 2- pants level 3- shirts level 4-accessories etc) and chose what should be matched with what. Then the end of the game they will get a percentage to how “fashionable” in the mind of that designer they are.
Purpose? To entertain people that are into fashion and get a look into the mind of their favorite designers.
The user will travel through different dimensions and have to beat the level to move on. It is based off of adventures seen in the show Rick and Morty.
Purpose? To entertain people, especially those who like Rick and Morty, and let them experience things that aren’t real life.
Taste of Cali
The user will click through different vineyards and learn about wines. The character will be able to walk, drive, ride on horses etc. Basically it’s as if the person is in California on wine vineyards.
Purpose? They will learn all about different wines, how they taste, their “consistency”. Things that people who drink 5 dollar bottles of wine (me) wouldn’t usually learn.