Age: 25-49 The approximate average age of the average homeowner.
Gender: While it appeals to both genders, it does skew more towards males
Income: Enough to own a house/apartment
Narrative Hook & Involvement
The player plays as the head of a household and a member of a family. The goal is to keep the family safe. Also, the game surrounds those looking at different home defense options–with an emphasis on firearms as the option.
Shows the pros/cons of different means of self-defense, such as firearms, a baseball bat, or fisticuffs and likelihood of survival and safety with all of them.
But it’s a highly controversial topic, which I’m sure will cause a number to become disinterested immediately due to the subject matter.